Upwave

Brand equity measurement, target audience profile, brand optimization — that lovely advertising lingo! Well, I had a chance to dive right into it while working with Upwave, a Bay Area startup that’s building an analytics platform for brand advertising. I worked closely with PMs and engineering teams at Upwave to design sophisticated product features, including real-time dashboards and data visualizations, that help companies like Unilever, Verizon, and Nike measure top-of-the-funnel brand advertising (there goes that lingo, again).