Constructo
Collaborating with Constructo offered an exciting opportunity to work on their marketing site and enhance the UX of their web app. I designed their new site from scratch, creating intuitive and visually appealing layouts that convey the value of their all-in-one pre-construction platform. I also worked on the UX design of their web app that offers people a user-friendly way to manage pre-construction workflows.
My Contribution
Ivan was instrumental in helping me lay the marketing foundation at Constructo. In less than 90 days, he designed a 20-page site from scratch, created a bundle of sales collateral, and polished up our pitch deck for raising seed. He is fast, effective, and a pleasure to work with.
Product Design
While collaborating with Constructo's product team, I designed consumer-facing dashboards, updated the task management UX, and refined the web app's communication features. My design work aimed to create a seamless, efficient, and engaging user experience, empowering people to manage their pre-construction projects effortlessly.
Marketing Design
While working on the design of Constructo's marketing site, my challenge was not only to communicate the capabilities of the software to homebuilders but also to convey how easy it is to use all the services the company offers. By combining concise copy with intuitive information architecture and adding simple illustrations and thoughtful iconography, I helped Constructo tell its story and attract more customers.
