Upwave
Brand equity measurement, target audience profile, brand optimization — that lovely advertising lingo! Well, I had a chance to dive right into it while working with Upwave, a Bay Area startup that's building an analytics platform for brand advertising. Upwave's web app is full of sophisticated features, including real-time dashboards and data visualizations, that help companies like Unilever, Verizon, and Nike measure top-of-the-funnel brand advertising.
My Contribution
Ivan was a pivotal design partner when we launched a new web application for Upwave. He did a great job understanding complex design requirements and incorporating feedback quickly to create designs our whole team loved. He is also very efficient and consistently delivered on time. Would absolutely choose to work with Ivan again!
Product Design
Upwave wanted to speed up their product development cycles, so they looked for a design partner who could deliver fast, measurable results. Over the course of our three-year collaboration, I worked with their project managers and engineers to build advanced features of the web app, including real-time dashboards and data visualizations.
