Intricately
Intricately is a Bay Area venture-funded startup that captures the online footprint of more than three million companies, helping brands like Microsoft, IBM, and Verizon gather valuable sales intel and connect with the most qualified prospects. I started working with Intricately in January 2017, and over the course of two years, our relationship with the founders of this young Bay Area startup has blossomed into a productive long-term collaboration.
My Contribution
UX, UI, & Interaction Design
Visual Design
UI Guide & Components Library
Custom Illustration & Iconography
Web Design
Webflow Development
Project Status
Project Length
Challenge
As with any complex enterprise SaaS product, after first joining the team I learned as much as possible about Intricately's customers, studied usage patterns of their web app, and helped them define user personas before jumping into actual product work. In my role as the company’s sole product designer, I was responsible for designing intuitive experiences that touched nearly every single aspect of the company’s product.
My Approach
During my engagement with Intricately, I worked closely with the product team in order to distill user insights into features. These user insights largely defined my approach to design, yet experimentation was always part of it. I iterated quickly using wireframes and built user flows on InVision to get quick feedback from the product team; sometimes we presented higher fidelity work and prototypes directly to customers to solicit early input.
Solution
Over the course of two years, we’ve built and launched a number of new product features that solved a good deal of customer pain points. We also added new product components aimed at increasing engagement and converting unpaid users to an enterprise-grade experience that opens up full capabilities of the product.
